Sunday, December 7, 2008

Shallow sells sometimes


The only American car you’ll get me to buy today would be the 2009 Dodge Challenger. And that’s because I love what it looks like and nothing else. It could stall in traffic, the wheels could fall off, the radio could burst into flames when you put it on.

And it all wouldn’t matter to me,
because I think this car is so beautiful.

Ok, so it all may be because I own two 1970 Plymouth Barracuda’s which this car was designed after, along with the 1970 Dodge Challenger. So I guess my love of this car that Dodge introduced in 2008 is just skin deep. I do admit that when it comes to automobiles
I can be very shallow.

Now when it comes to other American car companies and their cars, well, I’m not that sold on their beauty. And even more important I’m not sold on the prospect that they are going to be around in the next 10 years either.

And don't get me wrong, I have always been an American car kind of guy. A Buick Century, Chevy Monte Carlo, Ford Thunderbird Super Coupe, a couple of Plymouth Barracudas, and even an American Motors AMX.

Oh, I even bought a 77 Dodge Aspen to drive around when I was first dating my wife in Fort Greene. That place scared the hell out of me, and I didn't want to leave my brand new Thunderbird parked on Adelphi street.

It took me a while to figure out why people used to wave at me as I drove down Myrtle Avenue. They thought I was "car service".
Oh my God, how embarrassing was that?

And my wife, well, she wasn't that happy about that move I made, and would always point out the more expensive cars that were parked on her block.

"Ronnie, you have a Jaguar behind you and a brand new Lexus in front of you. And you're worried about parking your Thunderbird on my block?"

If there was one mistake I made during our dating time, it was buying a "piece of crud" Dodge Aspen to drive to her house and park on the street in. Thats because I was worried someone would steal my new 94 Ford Thunderbird.

Putting a car before a woman can be a real mistake sometimes.
That was a real "pussy" move on my behalf,
and I will always regret it. "Ouch".

So now comes my opinion on this “bailout” for our automobile companies. Just a Brooklyn boys take on the whole thing.

Even if the government bails out GM, Chrysler and Ford. I have lost my confidence in their product.

Do I think someone who’s worried about their job is going to put a one hundred percent effort in what they do?
No.

Do I think a dealer service center who should be servicing my car is going to do a great job in the face of closing down?
No.

Am I confident that the car I'll be driving around is going to be the best product that a company facing massive layoffs could produce?
No.

That’s why the people I talk to on the block, at home and at work all feel the same way about buying an American car in 2008.

Even if the government bails them out, there is ZERO confidence in what they are offering to the customer.

Now that’s something these American auto companies need to change faster than anything else. People’s perception of them, plain and simple. Because without feeling confident about who they are and what they produce, no money in the world will ever keep them alive.

And there just aren't enough people like me,
who are sold on looks alone.

Ron Lopez
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3 comments:

Anonymous said...

I agree, my oppinion is to let them fold,then instead of liquidating the plants they will be sold to new groups of investors who give a shit about what they turn out, and rehire everyone back sans the old management and dead wood. As far as the new challenger, its one sick car, I got to see one at a show, I think it would do an 11 second quarter. any way will all see soon enough what will happen, Will

Cousin Pete said...

You forgot about your POS Volvo Wagon and your POS Ford Taurus Wagon.

Anonymous said...

Ron,
As far as the auto bailout goes, I'm pretty much with you. I figure these guys took advantage of us for years when there was noone else for us to buy from. Now, I'm a patrotic guy, but practical. So I buy the best made product at a good price. Which means I have had Honda cars since 1992. Anyway, I thought the story from the link below put forth a lucid counterpoint. I still haven't changed my mind but maybe a bailout can be justified and may be the right thing to do. And possibly, just maybe, change the US auto makers for the better going forward.

{http://finance.yahoo.com/expert/article/yourlife/127875}

Joe, former E. 5th St guy